The Reason

"When it seems too frustrating, tedious, difficult or
uncomfortable, stop for a moment and give yourself time to
remember. Stop for a moment and remember why you're doing it
in the first place.

When there's a meaningful reason behind what you're doing,
then you'll be able to find the motivation and the energy to
get it done. Connect yourself with that reason, and allow it
to push you forward.

Because you have a reason, you have a very real stake in the
outcome of your own efforts. Be sure to keep yourself
connected to whatever that reason may be.

The discipline, persistence, commitment and effectiveness
necessary to get the job done need substance to support and
maintain them. They require a real and meaningful reason, a
driving purpose, in order to thrive.

Whenever something starts to get you down, challenge
yourself to remember why you're doing it. Remember why, and
move ahead with a fresh, powerful, renewed sense of purpose.


Remember why, and you'll have what it takes to get it done."

Ralph Marston